Cookie Policy
About Us
Embrace Financial Services Ltd. is an Appointed Representative of PRIMIS Mortgage Network, a trading name of First Complete Limited which is authorised and regulated by the Financial Conduct Authority.
The guidance and/or advice contained within this website is subject to the UK regulatory regime and is therefore primarily targeted at consumers based in the UK. LSLi Ltd is registered in England with Company number 06029502. Registered office – Newcastle House, Albany Court, Newcastle Business Park, Newcastle NE4 7YB (“We/”Us/ Our”).
We are committed to protecting your privacy. This Cookie Policy forms part of our legal information and sets out how we use cookies on our websites to help make your visits more effective.
What are cookies?
Cookies are small text files placed on your computer by websites and sometimes by emails. They provide useful information to organisations, which helps to make your visits to their websites more effective and efficient. We use cookies to ensure that we are able to understand how our websites are used and to ensure that we can make improvements to the websites.
Cookies do not contain any personal or confidential information about you.
How we use cookies
We use cookies to ensure that you get the best experience from our website. The first time that you visit you will be asked to consent to our use of cookies and we suggest that you accept cookies being active on your device whilst you visit and browse our website to ensure that you experience it fully.
The types of cookies that we use
We use three types of cookies on our websites:
- Functional cookies that are essential for our website to work
- Analytical cookies that anonymously count interactions on our website
- Non-essential or tracking cookies that are used for marketing activities
Functional cookies
Functional session cookies and persistent cookies are necessary in order for you to use our website. These cookies can be deleted via your browser, but this will restrict the functions that you are able to carry out on our website.
Session cookies expire when you leave the website and are not stored on your computer and do not contain any personal data.
Persistent cookies last beyond your visit to our website.
Analytical cookies
We use analytical cookies on our website. They enables us to track how popular our site is and to record visitor trends over time. These cookies do not contain any personal data but they may use your computer’s IP address to determine where in the world you are accessing the website from, and to track your pages visited within the site.
Non-essential cookies
These cookies are usually supplied by business partners and help us to filter out information that is not relevant to you. Our service providers use cookies and those cookies may be stored on your computer when you visit our website
Cookies we use
Functional
| Title | Name | Description |
| Cookie Policy Consent Level | cookie_consent | This cookie tracks the cookie preferences so we know what we can and can't use. It is a persistent cookie. |
| Cookie Policy Acceptance | cookie_policy | This cookie tracks interaction with the cookie banner and what version has been accepted so we can show it again if anything changes. It is a persistent cookie. |
| Website Functionality | PHPSESSID | This cookie is essential for property search, My Move and form functionality to operate. This cookie is a session cookie. It is deleted when you close your browser and expires after 1 day. |
Analytical
| Title | Name | Description |
| TikTok | _ttp,_tt_enable_cookie | This is a cookie utilized by TikTok and is a tracking cookie. It allows us to engage with a user that has previously visited our website. |
| Google Analytics | _ga, _ga_JXGFS32XBB | This cookie is used to collect information about how visitors use our website. We use the information to compile reports and to help us improve the website, including the number of visitors to the website and blog, where visitors have come to the website from and the pages they visited. The cookies collect information in a way that does not directly identify anyone and IP anonymisation has been enabled. |
| Hotjar | _hjid, _hjRecordingLastActivity, _hjCachedUserAttributes, _hjIncludedInSample, _hjIncludedInPageviewSample, _hjTLDTest, _hjAbsoluteSessionInProgress, _hjFirstSeen, _hjSessionRejected, _hjSession_1343076, _hjSessionUser_1343076, _hjIncludedInSessionSample* | Hotjar is a feedback tool that we use to understand how our website is used and improve usability. It sets cookies to help us track behaviour across pages. The cookies are persistent and carry no personally identifiable information. |
| Google Optimize | _gaexp, _opt_awcid, _opt_awmid, _opt_awgid, _opt_awkid, _opt_utmc | We use Google Optimize to run tests on the website to make improvements. The cookie used to determine a user's inclusion in an experiment and the expiry of experiments a user has been included in. |
Non-essential
| Title | Name | Description |
| BingAds | _uetsid,_uetvid | This is a cookie utilized by Microsoft Bing Ads and is a tracking cookie. It allows us to engage with a user that has previously visited our website. |
| Facebook Pixel | _fbp,_fbc | This cookie is used by a business partner Realforce to retarget you on Facebook with properties that may be of interest. It is a persistent cookie. |
Accepting/blocking cookies on the website
As well as managing your cookies when you first enter the website, you can also manage them using the toggles below.
Accepting/blocking cookies using your browser
You can accept or block any cookies from any website through your browser settings. Most browsers allow you to refuse to accept cookies and to delete cookies. The methods for doing so vary from browser to browser, and from version to version. You can however obtain up-to-date information about blocking and deleting cookies via these links:
- https://support.google.com/chrome/answer/95647 (Chrome);
- https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences (Firefox);
- https://help.opera.com/en/latest/security-and-privacy/ (Opera);
- https://support.microsoft.com/en-gb/help/17442/windows-internet-explorer-delete-manage-cookies (Internet Explorer);
- https://support.apple.com/en-gb/guide/safari/manage-cookies-and-website-data-sfri11471/mac (Safari); and
- https://privacy.microsoft.com/en-us/windows-10-microsoft-edge-and-privacy (Edge).
Please note that if you share the use of a computer, accepting or blocking the use of cookies will affect all users of that computer. Blocking all cookies will have a negative impact upon the usability of many websites. If you block cookies, you may not be able to use all the features on our website.
More information on cookies
For more information about cookies visit the Information Commissioner's website www.ico.org.uk.
Contact us
If you have questions or comments about our Cookie Policy, or you wish to exercise your data rights please use the contact details below:
Email: dpo@primis.co.uk
Post: Data Protection Officer, Ground Floor, 3700 Parkside, Birmingham Business Park, Solihull, B37 7YT
Telephone: 0121 767 1002.